Read our interview with Crown Affair founder Dianna Cohen, part of our Talking Shop series.
I couldn't agree more with all of that. So tell me about the process of launching the business. How did the pandemic affect that?
"I started with finding vendors on the tool side, buying product, having friends try it, talking to people about the brand. I reached out to our former creative director at Away,. So really just bringing people in my orbit even then. But there was a tipping point where I was likeIf I'm going to place an order for 10,000 units of hair oil and hire people, I'm going to need to raise money.
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