CVS' digital strategy: How it's using technology to transform how people get care

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CVS' digital strategy: How it's using technology to transform how people get care
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A top CVS Health exec breaks down the 4 ways the company is using technology to transform how patients get care and prescriptions

CVS Health CEO Karen Lynch has made it a priority to use technology to meet customers' needs.She laid out how CVS is using tech to improve patient experiences and lower costs.CVS Health wants to change that.

"Anybody you ask would say that the healthcare experience has been more oriented around providers than it has around consumers, but things are shifting fast," Peluso told Insider. So CVS is leaning into consumer trends that are already underway by using technology to give customers easier access to healthcare and more options as to how they get it, Peluso said.It's doubling down on providing digital-first health services, like virtual care, and working on navigating people to those services via a newly launched health dashboard on the CVS app.

CVS wants to reduce its costs by finding more ways for its 100 million health plan and pharmacy customers to serve themselvesFinally, Peluso said CVS is deepening its presence in selling over-the-counter health and wellness products online.Interacting with customers online is good for $122.9 billion CVS' bottom line. Digital pharmacy customers spend 2.5 times more money in the front of the store, manage 1.

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