The Dáil's public spending watchdog has asked RTÉ to clarify how much money it has spent on Toy Show: The Musical
THE DAIL’S SPENDING watchdog has asked RTÉ to clarify how much money it has spent on Toy Show: The Musical.
Speaking on RTÉ Radio’s Morning Ireland todyt, PAC Chair Brian Stanley said the committee was looking to find out “what the business case [of the show] is, the cost of the venue hire, the cost of casting, the advertising, etc.”RTÉ has defended the production, with director of strategy Rory Coveney saying yesterday he was disappointed with ticket sales for the show, but that he hopes it will be a long-term investment.
Stanley conceded that “commercial activity is, by its nature, risky,” but he said PAC was skeptical of the market research done for the production, such as whether it was entering a “crowded market.”“We are in the middle of a cost-of-living crisis – are people cutting back on attending shows coming into Christmas?Stanley said RTÉ’s finances in recent years have not been “overly healthy”.“The risks on this occasion would seem to be too high,” Stanley concluded.
The Independent reported last week that just one of the musical’s 30 shows had sold out prior to opening night.
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