The new Stackburger line is Dairy Queen's biggest menu expansion in two decades, with five burger varieties for U.S. customers.
has owned Dairy Queen for 25 years. With a net income of $84.3 million in 2021, the fast-food chain is a relatively small component of Buffett's empire, which reported net income attributable to shareholders of $89.8 billion for last year. Last year, Dairy Queen's annual revenue rose 18% to $224.7 million, according to franchise disclosure documents.
"I would say it's one of the first true menu strategies that we've had within the Dairy Queen system in a very, very long time," Bader said. Then the chain put the Stackburgers to the test. For almost 10 months, Dairy Queen tested the new menu items in Birmingham, Alabama; Sioux Falls, South Dakota; and South Bend, Indiana. Restaurants in the Canadian provinces of Ontario and Alberta were also included in the test. In total, nearly 100 locations were involved, making it the largest test for the chain in more than two decades.
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