Dangerous social media challenges were an unfounded media panic - until the Blackout Challenge

We've become accustomed to overblown concern around viral online challenges that supposedly present a danger to children - but TikTok has found itself in legal action over one so-called challenge

: “This disturbing ‘challenge,’ which people seem to learn about from sources other than TikTok, long predates our platform and has never been a TikTok trend. We remain vigilant in our commitment to user safety and would immediately remove related content if found. Our deepest sympathies go out to the family for their tragic loss.” The spokesperson also said that the company had disabled users from searching for the challenge.

The Momo challenge and Tide Pod challenge never generated the level of interest they were reported to While YouTube, Facebook, and Snapchat had their own share of viral challenges , the way content moved on these platforms is very different to how things move on TikTok now. It would be far less common to be served videos on YouTube in 2016 featuring a niche challenge, or even a mainstream challenge that had very few views.

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