The college basketball star is already one of the most famous faces in the sport, but now that she’s turned professional, she could bring it to a new level
Caitlin Clark of the Iowa Hawkeyes in action against the Colorado Buffaloes at Climate Pledge Arena in Seattle, Washington in March 2023. Photograph: Alika Jenner/Getty Images
Conscious that six teams have folded in its 27-year existence, the league adheres to a rigid salary structure and that financial prudence extends to transportation. Aside from during the playoffs, WNBA players always flew commercial rather than chartered flights across the country, a budgetary constraint that exerts a physical toll on tall athletes folded into economy seats for journeys up to 3,000 miles, at the end of which they must then play games.
In the WNBA’s first quarter-of-a-century in existence, women’s professional soccer had three different iterations of a pro league, two of which failed spectacularly. The basketball equivalent endured through financial underpinning by the NBA and opting for slow and steady growth, paying players what they could afford rather than what they were worth, and even now has just 12 teams.
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