World Economic Forum plans to charge more for second-tier guests at its gathering in Switzerland
The World Economic Forum has increased the price of admission 10-fold for some guests at its annual meeting in Davos . Photograph: Fabrice Coffrini / AFP via Getty ImagesThe World Economic Forum has increased the price of admission 10-fold for some guests at its annual meeting in Davos as it tries to grab a greater share of the corporate activity on the sidelines of the elite gathering.
The badges provide access to some parts of the WEF meeting but not the main conference centre where world leaders and chief executives can hobnob in between panels on the global economy, inequality and climate change. An elite badge costs SFr27,000 per person.
The WEF meeting overwhelms the little Swiss ski resort every year for one week in January, when local businesses rent out space to corporations who want to set up “store fronts” where they can market their services and host client meetings. The WEF is also launching a programme allowing this wider circle of corporate sponsors to put on events of their own under the official Davos umbrella – for a fee. Under the plan, companies would be able to live-stream and market up to 10 panel sessions on the app for Davos participants if they pay SFr45,000, although the fee structure is likely to change after feedback in Geneva this week, according to people familiar with the discussion.
“The goal is to give more opportunities to recognise partners’ thought leadership outside of the official programme,” a WEF spokesperson said.
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