Warner Bros. executive Toby Emmerich says that the studio is prioritizing quality over quantity, explaining that not all DC films need to connect or have DCEU easter eggs.
Warner Bros. executive Toby Emmerich does not think that the studio's DC movies need to tie together or set up sequels to be successful. The concept of the shared universe has been a phenomenon Hollywood has been changing ever since 2012 with the release of The Avengers.
In 2018, shortly after the disappointing box-office returns of Justice League, New Line Cinema President of Production Toby Emmerich was appointed chairman of Warner Bros. Starting under Emmerich, the DC films started to pivot to a more stand-alone model, and while projects like Aquaman were already in development, films started to focus on telling their own stories while maintaining sprinkles and hints at the larger universe like Shazam! and Birds of Prey.
“The secret of the movie business is quality. It’s the best business strategy for both theatrical motion pictures and superhero movies. The movies don’t have to all have the same tone, or interlock with other DC movies, or have an Easter egg that sets up another film. Quality is the most important factor for a studio, and the biggest thing you can do to influence quality is the filmmaker that you hire.
Despite this, it doesn't appear DC is abandoning a cinematic universe entirely as The Flash seems to be resetting the entire DCEU to something more streamlined. Michael Keaton's version of Batman, who is set to appear in The Flash, will also appear in Batgirl, which is set in the DCEU. Peacemaker was a spin-off of The Suicide Squad film and even featured cameos from the Justice League with Jason Momoa Aquaman and Ezra Miller's Flash appearing in person.
While Marvel Studios' method of making a complex interconnected universe has worked wonders for them by making audiences think they need to see every film to understand all of them and therefore propelling lesser-known characters like Ant-Man and Doctor Strange to icon status, it is not the only way to tell superhero stories. The Dark Knight trilogy was not setting up a larger universe and didn't even set up sequels for themselves and were massive hits.
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