A little streetwear label has partnered with a giant in the adult toy industry to create a shoe derived in part from unused, defective sex toys.
Streetwear label Rose in Good Faith and sex toy company Doc Johnson have partnered to create a shoe derived in part from unused or defective sex toys. A little streetwear label has partnered with a giant in the adult toy industry to create a shoe derived in part from unused, defective amusements that come off the manufacturing line as misfits.
More than two years in the making, Plastic Soul has yet to create the buzz of a Yeezy or the kicks of other titans in sneaker culture. And it doesn’t particularly live up to its own marketing hype as a major sustainable option, but the two Los Angeles businessmen are proud nonetheless. Teitelbaum is a collaboration king with elevated Ed Hardy, Lil Peep and Juice Wrld hoodies, T-shirts and other merch under his belt. Before the pandemic, he was looking for something new. He met with an adult film company, which put him on to Doc Johnson.Braverman isn’t sending a lot of sex toys to landfills and is able to reuse some of the base material from his manufacturing rejects, but he was happy to figure out what to do with the rest.
The shoes were introduced in white last month and weren’t a sold-out-in-seconds phenom online or in several retail stores around the world. Next up is a black colorway.
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