The $4 million ad buy comes as Democrat Cheri Beasley proved herself as an impressive fundraiser in the state that was barely won by Donald Trump in 2020.
Cheri Beasley's Chances of Winning According to Polls
The ad buy comes as Beasley continues to see competitive poll numbers, though she still narrowly trails Budd. An East Carolina University poll conducted from October 10 to 13 among 902 likely voters found Budd winning by about six percentage points. Budd won support from 50 percent of poll respondents, while 44 percent said they would vote for Beasley. The poll has a margin of error of plus or minus 3.8 percentage points.
A WRAL-TV poll conducted from September 28 to October 2 among 677 likely voters had a closer result. It found Budd with a single-point lead, winning 43 percent of support compared to 42 percent. The poll had a margin of error of 4.4 percentage points. Even as Budd holds a narrow poll lead, Beasley has notably raised more than twice the amount of money as him. In total, she has raised about $29 million, while Budd has raised about $11 million. According to OpenSecrets, which tracks money in politics, about 53 percent of Beasley's funds have come from out of North Carolina.to boost him and other Republican candidates in late September.
North Carolina backed Trump by only 1.3 percentage points in 2020. Democratic Governor Roy Cooper, meanwhile, won by 4.5 points that same year.
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