Design Theory: How Isa Boulder’s Knitwear Became a Celebrity Favorite

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Design Theory: How Isa Boulder’s Knitwear Became a Celebrity Favorite
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The Bali-based brand’s knitwear and swimwear pieces have been seen on the likes of Dua Lipa, FKA Twigs, Kylie Jenner, Rosalía and more.

was multifaceted as it has always been a category of interest to her and because knitwear can be made more sustainably than other categories.

Basari described the aesthetic of Isa Boulder as “homely sexy,” where she combines traditionally sensual styles with more rigid silhouettes. Basari acknowledged that while a fashion brand cannot be 100 percent sustainable, she’s trying to be as eco-friendly as possible with her practices. In addition to her sustainable knitwear methods, everything on Isa Boulder’s website is custom-made, so the brand doesn’t carry any already-created inventory. For its distributors like Net-a-porter and Ssense, Isa Boulder provides a small quantity of pieces in an effort to not overproduce.

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