NEW: The developers behind Sunset amphitheater want it to be “Red Rocks south.” The $40 million, 8,000-capacity venue is slated to open in 2023.
Fifth-generation Colorado native JW Roth looks at Colorado Springs and sees an entertainment desert — specifically, a dearth of high-quality music and entertainment venues.He’s got some authority on the region, given that his family settled here before Colorado was even a state. His forbears’ names are still visible along the Front Range, from his mother’s side to Denver’s Henry Roth House, at First and Fox streets, which sits on the National Historic Register.
Roth, a businessman who has taken seven companies public over the years, turned his successful prepared-foods company,, over to his son so he could focus on his passion for live music. Roth food products are now available in 12,000 grocery stories nationwide, said Roth, who began his career by selling firewood door-to-door as a teenager.
The $40 million, 8,000-capacity Sunset amphitheater , which he hopes to open in 2023, leads planned, additional venues in Georgia, Florida, Tennessee and Texas from Notes Live. The first of those — a 1,700 capacity indoor music venue in northern Atlanta that sits on an entire city block Roth purchased — will open by Christmas.
The key is that it’s an upscale experience, said Roth, who wants to create “the most luxurious amphitheater ever built.” With architectural firm BAC Studios on board, the amphitheater’s amenities will include 60 VIP luxury suites with firepits, a rooftop bar with 150 kinds of bourbon, and four two-story restaurants offering seafood, a chophouse menu and more — inspired partially by the upscale food and drink at Coors Field, where Roth has season tickets, and other sports venues.
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