The area chosen for the new store is an area allocated for employment rather than retail use under the development plan.
Artist's impression of the new store. Image: Corstorphine & Wright.
Shropshire Council's principal planner Grahame French has told the company in pre-application talks that the proposals are in"technical conflict" with the local authority's development plan. Berrys has responded on behalf of its client. They consider that"while there is a technical policy conflict regarding the employment land allocation this application represents a significant investment opportunity in Ludlow at a time of economic uncertainty and a development that is likely to support growth and employment to Ludlow as the town develops in an easterly direction".
It says:"The response to date has been very much in favour of the proposal, with 73 per cent in favour. They see the store as a positive contribution to the distinctive retail offer that makes Ludlow special as well as stimulating economic growth and providing employment." "These issues will be addressed in the information submitted in support of the planning application."
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