Disney has started promoting merchandise under the name 'Pride Collection,' a big move for a company targeted for its support of LGBTQ+ rights.
For years, Walt Disney Co. has courted LGBTQ+ visitors to its theme parks, selling rainbow-colored souvenirs and hosting groups that organize annual"Gay Days" celebrations.
The move comes as Disney faces mounting criticism and scorn from conservative lawmakers and others who say the company has an oversized influence on children, and American culture at large, and is pushing a progressive agenda they oppose. National News Florida's newly signed 'Don't Say Gay' law, explained A Disney representative said the decision to market the"Pride Collection" did not come in response to the recent outcry from conservative critics. The manufacture of Disney merchandise takes months to design, produce and ship, and the"Pride Collection" was conceived months ago, as part of the company's"ongoing evolution," the representative said.
She said the collection was"dreamed up and designed by members and allies of the community, for members and allies of the community," adding that the"Pride Collection" shows the company is"further deepening our support" for the LGBTQIA+ community. — Disney Food Blog May 16, 2022 One of Disney's largest sources of revenue is merchandise licensing and retail sales, which generated about $4.2 billion in 2021, according to the company's latest annual report.
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