Don’t count Nielsen out of TV’s measurement wars just yet. Many TV companies are reaching out for new yardsticks to measure audiences rushing to watch TV in digital fashion. Disney is, …
to develop requirements that enable more precise measurement capabilities” that may “
We have a responsibility to our clients to help them navigate this uncertainty, so testing and learning with Nielsen, Disney and other players remains critical to uncovering the next industry currency.” NBCUniversal, WarnerMedia, Discovery and Paramount Global are among the big media companies that have struck measurement alliances with upstart vendors like iSpotTV.com, VideoAmp and Comscore. ButDavid Kenny, the company’s CEO, said during a call with investors Monday.
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