Maurizio Donadi has been tapped to create a special capsule for Dockers through his latest business, Transnomadica, a resource for workwear, military, denim and fashion collectors based on his 15,000-plus piece vintage archive.
So when it launched Dockers, Levi’s homed in on this more-dressy pant that it named after English dock workers and targeted them to the casual workplace.“It became part of the everyday wardrobe because it was so simple and easy. It wasn’t supposed to be streetwear, or a fashion pant,” said Donadi, who worked for Levi’s from 2009 to 2012. “It was just a comfortable casual pant for every day — affordable, well made, built to last, just a democratic pair of pants, no distinction.
He said the line, which will retail from $70 to $359, is premium and not tied to any particular season. It is also intentionally compact and limited – there are only one of each style. The entire collection is being produced in limited amounts, or only 2,500 pieces across all the styles.That is evident in the collection of one-offs he curated for Dockers Vintage as part of this partnership. They will retail for $95 to $350.
Nick Rendic, global head of design for Dockers, added: “Opportunities to resurface pieces of our heritage come up so often, and I think that speaks to the timelessness of this brand. Classic will always be relevant, and that’s something Dockers has always done well.” “Our analytics are showing a younger consumer coming to our website,” Rentic said, “attracted by the storytelling we’ve been doing.”
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