Does a fashion brand even need a logo? Bottega Veneta and their iconic padded cassette bag could evidence that a house’s pieces can speak for themselves. Read more here: 📸 Polaroid from Bottega’s archive, showing the brand’s Vienna store in fall '95
Recently seen swinging on the arms of Hollywood’s most stylish names and in the hands of the fashion icons du jour, is Bottega Veneta’s Padded Cassette Bag. Not a logo or motif in sight, the stunning piece of leather craftsmanship speaks for itself in a way that few pieces could.
But Italian luxury fashion house Bottega Veneta have been championing a sans-logo existence for a while now. With the brand formed in the 60s on a foundation of time-honoured savoir-faire and a vision of subtle elegance, this was then heightened in the 70s with the tagline, “when your initials are enough”.
The padded cassette bag is where the technique pops most though, perhaps because the weave is blown up to extravagant proportions and each strip of leather quilted to give it a pillowy effect that gives the piece a pop art feel – almost as if it had been painted into existence. Even when it’s draped upon the shoulder of a mesmerising superstar, your eyes can’t help but be drawn to its otherworldly design.