Does the perfect foundation exist? How 3 R29 editors find their match: R29xQVC ad
Few things are more infuriating to shop for than the perfect foundation. The wrong one can read too light or too dark; it can oxidize hours after application; it can slip and slide, creating annoying streaks even after the lightest swipe of a finger; it can magnify shine or exacerbate dryness. Factor in a historical lack of extensive shade ranges, and the task can run from daunting to impossibly difficult.
, the online retailer that's committed to curating products catered to customers of color , featuring prestigious brands like Bobbi Brown, Lancôme, and Too Faced that check off all the boxes. Keep reading to find out how three R29 editors and their relationship with makeup changed after lockdown, what they look for in a foundation, and how they knew they found “the one.
The first time I wore foundation was for my sweet 16. I didn’t own any makeup, so it was all my mom’s and she used powder foundation. The first time I purchased my own was in college, which was also a powder foundation because it was what everyone was wearing. I got a color swatch, purchased it, and I remember being so excited.”“Ordering from an Instagram ad — there were these questions and this foundation was supposed to magically match everyone’s skin tone. So, I tried it, and it was horrible.
“I’m a social butterfly. When I’m home or with close friends, I don’t wear makeup, but from Thursday to Sunday, I’m usually attending a birthday, a baby shower, or a wedding. And this Lancôme foundation fits every setting: If it’s just drinks, I can do foundation and gloss; if it’s a wedding, I can do a full look with eyeshadow, lashes, and brows. It’s a lightweight formula that gives up to 24-hour coverage and, most importantly, a natural look.
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