Italian fashion house Dolce & Gabbana is bringing consumers into the personal story of founders Domenico Dolce and Stefano Gabbana through a dramatic film campaign.
Shot by Academy Award-winning director Giuseppe Tornatore, “The Strength of Connections” illustrates the story of how the two designers grew up, crossed paths and built a storied fashion house together. The campaign intends to underpin the power and importance of human relationships, overcoming adversity and achieving one’s goals.The designers’ paths first crossed over the telephone in 1980 and in 1984.
“Dreams have the power to connect us to the future,” a narrator says. “They transmit the energy that comes from desire. Dolce & Gabbana has worked with Mr. Tornatore on a number of campaigns, but the Italian filmmaker is best known for his filmThe story of Dolce & Gabbana serves as a reminder that dreams can become engrained in one’s mind at such a young age, and that nurturing young talent and ability is critical to the fashion and design industry.
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