Android keeps Google in the phone game
, its long-suffering cloud gaming service. It seems strange that Google opened a cloud gaming service in the first place. Sure, some of the pieces were already there. Google has a cloud. Google serves games and apps to mobile devices. Those games could now work from the cloud. Next stop…There was always something missing in Google’s path from A to Xbox. Google was not a big hardware company, and other gaming companies have specialized in hardware.
The problem is that Apple and Samsung combined represent 78% of the U.S. market, and Google nets a paltry 3%. That’s a huge increase for Google, as it was hovering around 1% before this year. Something is going right for Google, but is it right enough? If Google wanted the Pixel phones to be a bigger success, it could always improve hardware specs to the point it dominates in benchmarks and shootouts, but a little more marketing enthusiasm would probably pay off just as well.
When Google makes Android, it must use reference hardware to develop and test the OS. As Android is developed, Google works with the same mobile processors, the same camera hardware, the same modems and networking that you’ll find in the best smartphones. It must, to make sure the OS works properly on real devices, not just on a software compiler.
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