Former president, who was banned from Twitter in 2021, could provide boost to the platform
“They want to silence me because I will never let them silence you,” Mr Trump said in a campaign video posted to his account. “They’re not coming after me. They’re coming after you.”
Mr Trump’s return to X after nearly a year of silence could provide a needed boost to the platform, which has faced increased competition from a rash of new social media platforms, including the former president’s Truth Social. X has also struggled to overcome scepticism from advertisers, especially after Mr Musk sued an influential advertising coalition last week.
But Mr Trump had since formed Truth Social, where he has 7 million followers. He’s contractually obligated to share social media posts there before turning to other platforms, except ones about his campaign and politics. Before sharing his campaign video on Monday, Mr Trump had posted on X only once since being reinstated, sharing a mug shot from his 2023 booking in Georgia on racketeering charges tied to trying to overturn his election loss.
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