In an effort to amplify the growth of its U.S. operations, Purple has named Donna Faircloth as director of North American operations, a new post.
“Donna’s fluency in the luxury sector and expertise in managing international business operations will be critical as we continue to build our U.S. business and team. Her tactical savvy and hands-on, results-driven approach will help position us for further success,” said Lawlor, who based in London.
“The American market has always been important for our clients, which is why we invested in a U.S. presence nearly 10 years ago. After COVID[-19] and the resulting repatriation of Chinese business, we expect that the importance of the U.S. market will only continue to grow in the future for our fashion, beauty and luxury lifestyle clients. Making these critical investments in the U.S.
Faircloth added, “I’m thrilled to be joining Purple — a company I have greatly admired and worked collaboratively with throughout my career. It’s a great time to join the company as it continues to grow within the U.S. and in the international arena. I look forward to working with their talented team that lead both creatively and strategically.”
Fortifying Purple’s U.S. operations is part of the company’s larger international expansion strategy following its acquisition by Purple, along with King & Partners, Noë & Associates, Construct and Hot Pot China, joined Together Group to form a global, luxury lifestyle group offering full-service solutions for clients in the fashion, beauty, luxury and lifestyle sectors.
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