Her co-founder’s drug addiction nearly led to the downfall of her businesses
An entrepreneur behind a billion dollar beauty empire has revealed how her co-founder’s drug addiction nearly led to the downfall of her businesses.
As reported by Wales Online, she became one of Boots’ youngest buyers after a sponsored work programme she completed there during her university studies. A year after finishing her degree, she met Brandon Truaxe, an Iranian-Canadian cosmetic computer scientist.After years of success, Truaxe began to display strange behaviour which caused major problems for both the brand and Nicola around 2017.
Brandon quickly became a different person according to Nicola, with the co-founder saying he had a "coldness" in his eyes and was increasingly erratic. According to an interview with the Financial Post, Truaxe also took crystal meth in Britain, leading to an arrest and treatment. However, with investors scared, legal action was launched to remove him as co-chief executive. In October 2018, an Ontario judge sided with beauty giant Estée Lauder, then a minority investor in DECIEM, to strip Brandon Truaxe of his role as CEO, leaving Nicola as sole CEO.
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