The move comes after pop star Diddy accused the firm of neglecting his tequila brand because of his race.
British drinks giant Diageo has ended its partnership with Sean Combs, known as Diddy, after the rapper sued the firm, accusing it of neglecting his tequila brand due to his race.
Diageo said it had invested more than $100m in DeLeon Tequila and "tried for years to salvage the broken relationship with Mr Combs". Mr Combs rose to fame as a music executive and rapper in the 1990s before branching out into acting and other business ventures. An attorney for Mr Combs said he had "repeatedly raised concerns as senior executives uttered racially insensitive comments and made biased decisions based on that point of view".
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