The beauty brand tells WWD all about “Big Mood, Big E.l.fing City,” a product preview and long-form video project 'by TikTok for TikTok.’
“Big Mood, Big E.l.fing City” features well-known TikTok creators Fia James and Adam Ray, with appearances by Stephanie Valentine , Kalen Allen and Vanessa Pena.
Power Grip Primer hasn’t been released yet, so “Big Mood, Big E.l.f.ing City” is akin to a sneak preview, or maybe a product placement, except one where the brand is fully in control. But the story and style was shaped by, and for, the social video network.“We love to take emerging talents, creators and artists, and bring their talent forward, and we know how much that’s adored on TikTok,” Kory Marchisotto, chief marketing officer of E.l.f., told WWD. E.l.f Beauty owns E.l.f.
This may be true, but the project is poised to attract a large audience regardless. The cast alone has a combined reach of almost 13 million, according to Marchisotto. The final touch may be the music. As the first beauty brand to release a music album and hit the Billboard top 20, the company wasn’t keen to skip over the soundtrack. So it’s invoking its original holiday album, “E.l.f. the Hauls” — a product of another crowdsourced campaign on music video app Triller — to put remixes of “Deck the Halls,” “Jingle Bells” and other seasonal tunes in fans’ ears.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Reddit, TikTok Users Spam Kellogg With Fake Applications To Help Striking WorkersReddit and TikTok users are spamming Kellogg’s job portal with fake applications after the company announced it would replace 1,400 striking union workers, crashing the site. What do you think?
Read more »
Sugar Babies Are Taking to TikTok to Skewer Their DaddiesOn this week's episode of the 'Don't Let This Flop' podcast, hosts EJ Dickson and Brittany Spanos talk sugar baby TikTok, One Direction and 5SOS, and the return of Couch Guy
Read more »
Kim Kardashian’s 12-year-old nephew has concerns about North’s TikTokKim Kardashian is sharing the “mature” text message she received from her 12-year-old nephew, Mason Disick, after her daughter North went live on TikTok
Read more »
A woman inspired by 'The Holiday' is swapping homes with a stranger from TikTokA woman inspired by the rom-com 'The Holiday' is gearing up to swap her Boston studio with a stranger's home in Europe, living out her rom-com dreams, and Nancy Meyers approves.
Read more »
2021's weirdest TikTok beauty trendsAnother year of masks, 'Zoom' face and excessive screen time appears to have knocked the beauty industry off its axis. In 2021, TikTok was awash with weird, wonderful and downright strange skin care hacks and beauty tips.
Read more »
Travis Barker’s Daughter & The Kardashian Kids Just Made the Cutest TikTok.travisbarker's daughter Alabama joined forces with Penelope Disick and North West for an adorable TikTok ❤️
Read more »