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games. Today, EA announced a “multi-year partnership” with Juventus that will once again see the Italian side featured in the developer’s wildly popular soccer video games. The deal will start withwhich launches on September 30th.
The news is particularly notable for the future. Starting in 2023, EA will be ditching its long-time partner FIFA for a newly branded franchise. The deal with Juventus appears to show that, despite the change in name, the series will continue to feature the biggest clubs in the world. FIFA, for its part, says that it will continue to work with other developers on licensed games moving forward. “I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans,” FIFA president Gianni Infantino said in May. “The FIFA name is the only global, original title., and so on — the constant is the FIFA name, and it will remain forever and remain the best.