Eating and cooking in Italy is all about love, says JJ Martin, founder of La Double J lifestyle brand, who left the US to make a new life in Milan…If the conversation doesn’t get heated over dinner, i
t’s the fallen soufflé of all evenings: a total downer. In Italy, mad hysteria and red-faced screaming are effortlessly followed by a calm double-kiss and a civilised sit-down lunch, where talk turns to the vintage of the wine, or the richness of the broth. Everything is fine. The first time I witnessed this, I was working at Costume National. The CEO, Carlo Capasa, started shouting at the sky, unleashing a torrent of feelings about a business deal all over the conference room table.
When friends visit, I go over the top, adding layer upon layer of pattern, print, colour, and flowers to create visual landscapes for everyone to enjoy. I’ll use one particular setting for a while, but then I love to change things up. Sometimes I’ll just recreate the entire setting from scratch, and I find this non-stop creative birthing on my table incredibly satisfying.Italians don’t like big supermarkets.
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