Funeral packages advertising MDF coffins misled consumers, the Advertising Standards Authority says.
Two companies advertising 'green' funeral packages have been banned for misleading consumers
On the JC Atkinson & Son website, after selecting "eco", consumers had access to a selection of coffins including a range called "reflections". It read: "The eco-friendly Reflections range is for those wanting a truly personalised tribute." Golden Leaves said the claims that its funerals and coffins were "green" should be understood as part of a whole funeral plan package. The company said the package was designed to promote an environmentally conscious message.
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