Edinburgh Castle: Scottish landmark reimagined for new campaign

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Edinburgh Castle: Scottish landmark reimagined for new campaign
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EDINBURGH Castle, one of the country’s most-loved buildings, has been reimagined as a monstrous, modern lump in a campaign against boring…

Edinburgh Castle, one of the country’s most-loved buildings, has been reimagined as a monstrous, modern lump in a campaign against boring buildings.

The “UnLandmarks” were created by feeding artificial intelligence with 75 years of “soulless” development data, including the most boring modern architectural trends. By making the UnLandmarks, the campaigners hope to highlight their conviction that new buildings are increasingly “soulless”, worsening people’s health and contributing to the climate crisis.They warn that if boring buildings continue to proliferate, towns and cities will lose their “soul” and all that makes them special and important to people.

“In reality, this is a serious provocation, not for the main tourist attractions of the UK, but for the other 99% of everyday, new, unhealthily characterless buildings that we’ve become used to being surrounded by. Nils Leonard, co-founder of Uncommon Creative Studio, said they wanted to draw attention to built environments and the power of design to inspire and also improve human health.

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