The Love Me Like You Do singer, who is a founder and co-owner of Served Drinks, posted two ads for alcoholic sparkling water on her Facebook page in February.
The Advertising Standards Authority received 21 complaints about the brand's advertising, including that the calorie and sugar content statements were nutritional claims that are not permitted for alcoholic drinks, and that Goulding's statement that she loves a drink while also enjoying an active lifestyle and caring about her wellbeing are general health claims that are also not allowed for alcoholic drinks.
Served Drinks said it understood advertisers are allowed to provide factual information about the nutritional content of their products, including the calorific content, provided there is no suggestion the drink has the particular beneficial property of being low in calories. The ASA said:"Because the ads included nutrition claims that the product was low in calories and contained no sugar, which were not permitted nutrition claims for alcohol products, we concluded that they breached the Code."
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