Elon Musk has already sold 20,000 bottles of his new “omnigender” cologne, “Burnt Hair.”
The multi-billionaire made his first foray into the beauty industry this week with the debut of his new fragrance “Burnt Hair.” The “perfume salesman”'s new “omnigender” cologne released via his Boring Company is described as both “the essence of repugnant desire” and the “finest fragrance on earth.” It's currently being sold for $100 a bottle on the company's website and promises to ship in 2023.
But perhaps even more surprising than this new business venture is just how popular it is. According to Musk, they've already sold 20,000 bottles within the first twenty-four hours, meaning he's already raked in two million dollars for the perfume without anyone ever getting a whiff. The Tesla CEO also encouraged his followers to purchase even more of the product,, “Please buy my perfume, so I can buy Twitter.
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