He acknowledged that some “dumb things” might happen on his way to creating a better, safer user experience
Elon Musk sought to reassure big companies that advertise on Twitter on Wednesday that his chaotic takeover of the social media platform won’t harm their brands, acknowledging that some “dumb things” might happen on his way to creating what he says will be a better, safer user experience.
“Apart from being an aesthetic nightmare when looking at the Twitter feed, it was another way of creating a two-class system,” the billionaire Tesla CEO told advertisers in a conversation broadcast live on Twitter. “It wasn’t addressing the core problem.” Media sites like The Associated Press, The New York Times, The Washington Post and The Wall Street Journal received an official designation, as did most major corporate brands. And then they were gone.
“I just killed it,” Musk responded, though at first it wasn’t clear if he was referring specifically to Brownlee’s label or the entire project. Experts have expressed concern that making the checkmark available to anyone for a fee could lead to impersonations and the spreading of misinformation and scams.
“Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase,” said Crawford, who recently was the subject of a viral photo showing her sleeping on the floor of a Twitter office while working to meet Musk’s deadlines.
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