They bought media platforms, embraced extremists, and spread fringe ideas. It didn’t work out for Ford.
Running a car company has to feel a little dull once you’ve become one of the richest people on the planet. But your wealth gives you options. You could buy a media platform, for instance, where you might bully a marginalized group or forge new friendships with fringe characters. Sharing half-baked views on international affairs works, too; when you’re this rich, even your most reprehensible takes get serious attention.
But be warned: All of this might be fun for you, but it could spell disaster for the car company that generated your riches in the first place.I’m talking, of course, about Henry Ford, the founder of the car company that bears his name. It would be hard to overstate his influence over corporate America and the national zeitgeist a century ago—or the damage he ultimately inflicted on both his company and the country.
But there are some important differences, especially in their early years. Unlike Elon Musk, Ford did not
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