Emily's first marketing account of Season 3 of EmilyInParis is the “McBaguette.” Is it real? Is it good? Folks who have tried it give beastobsessed the scoop:
—also shared his thoughts on the legacy of McDonald’s abroad.
So, is the McBaguette worth booking an overseas trip to Paris? Or should you avoid it at all costs? And how do Parisian chefs feel about it, and McDonald’s in general? Here’s what we learned about the McBaguette. Neither Netflix nor McDonald’s responded to The Daily Beast’s Obsessed request for comment on this story. The following conversation has been edited for clarity and length.I first heard about the McBaguette in one of my high school French classes. I remember being intrigued by the differences between the French and American McDonald’s menus.I first heard about the McBaguette shortly after moving to France in 2012.
Americans are always surprised to learn that the French are huge fans of McDonald's and that the drive-through lines—even in smaller towns—are always huge. France has over 1,500 McDonald's and the French are the chain's second biggest market, right after the U.S., if I'm not mistaken. It's important to me to show the ‘real’ France and not romanticized versions of how a certain percentage of French people live in Paris.
The baguette, like a lot of words in Paris, the word is just a shape. It means ‘a stick.’ Does [the McBaguette] look like a stick? Possibly. It’s shaped like a baguette. But the other word that comes with it is ‘traditional,’ which relates to the flour. The flour used is not going to be a traditional flour.
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