New EU rules targeting low-cost online fashion retailers like Shein and Temu are expected to increase prices for consumers. Experts say these regulations, focused on quality standards and safety, will have a similar impact to Donald Trump's tariffs on Chinese goods, although framed differently. Local retailers are expected to welcome the move, and environmentalists and wellness advocates may also applaud the stricter regulations.
Tech editor at the Irish Independent Adrian Weckler said "the effect could possible be the same" as Trump's 10% tariffs.The days of buying cheap clothing online and having it delivered to your house for almost nothing are coming to a close.“That has led sellers like Shein and Temu – whose growth has tripled in Ireland in the last two years – that has let them become one of the main online marketplaces,” he said.
“We’re talking about clothes and accessories and household stuff that costs typically four or five euro rather than €15 or €20 that you might get in Pennys – enormously popular.”Mr Weckler said that, while the language being used is very different, this will have a similar effect as US President Donald Trump’s recently imposed 10% tariff on Chinese goods.“He thinks that the US shouldn’t be running a trade deficit with any external country, so that’s the reason he’s putting the tariff on.
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