Business leaders need tools to identify, measure, and mitigate bias, and a proactive approach that anticipates and identifies discrimination.
. More broadly, in contexts ranging from online marketplaces to hiring processes, removing such markers when discrimination occurs has been one approach to mitigate bias.
It’s also important to understand that prejudice evolves. During times of crisis, it is especially important to think about the types of bias that might be on the rise as well. Airbnb was surprised by our most recent results and has committed to further exploration of the issue. After this project, Mike got a call from a senior consultant to the company asking what we thought they should do. It can be difficult to anticipate the evolving discrimination landscape.
Companies need to bake the possibility of discrimination into their experimental analyses. When product changes are made, they should as a matter of course think through the effect not only on short-term productivity metrics but also on inclusivity metrics – and whether the change increased bias. Leaders can think of this as putting guardrails in place.
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