Tweet in August triggered criticism from lobby groups including Irish Farmers’ Association, Freedom of Information Act request shows
A social media post by the Environmental Protection Agency drew criticism and a claim the body was promoting an agenda against livestock farmers. Photograph: iStock initially felt complaints it received about a controversial social media post encouraging people to eat less meat did not “warrant” a response.
An official in the agency’s communications department said the tweet was “fine” and such complaints would not usually “warrant a response”. Dairy Industry Ireland, which represents dairy processors, told the agency it had “serious concerns” about misinformation in the post, which undermined the regulator.
“We are a serious agency, and while there are times for humour, this was not one,” she told staff in a September 1st email. Another complaint said the social media post had been a “cheap shot”, with several people writing to the EPA questioning whether dietary advice was within the remit of the agency.
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