Long running row over “big mac” trademark has held up Supermac’s from possible Europe expansion
Supermac’s founder Pat McDonagh outside Supermac’s at the Galway Plaza. The company has won another major victory in its long running trademark dispute with global burger giant McDonald’s, with a European Union court ruling siding with the Galway company. Photograph: Joe O’Shaughnessy
In 2019 Supermac’s won a legal case to force McDonald’s to relinquish its trademark for the Big Mac in Europe, which the US giant appealed. The case had been considered by the European Union Intellectual Property Office , which found McDonald’s had not proven genuine use of the contested trademark as a restaurant name.
In ruling on Wednesday, the General Court of the ECJ said McDonald’s had not proven genuine use of the trademark to effectively block Supermac’s expanding into Europe. McDonald’s had registered the Big Mac trademark in the EU in 1996, with Supermac’s filing paperwork to have it revoked in 2017.
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