Eudon Choi’s pre-fall 2023 collection has arrived. View every look:
For all the slick, studied pragmatism of Eudon Choi’s clothes, the designer also knows how to tell a story, whether that be subtle nods to a film he recently discovered, or weaving the vivid colors of his latest holiday destination into his palette. Yet while his pre-fall collection is indeed a response to a recent trip he made—in this case, back to his hometown of Seoul, which he’s finally been able to return to since Covid restrictions lifted last year—the outcome was deliberately pared-back.
“I found it interesting going out to the shops there and seeing what the general trends are, and it feels very young and sexy and daring,” Choi explained. “But I don’t think that’s something that personally resonates with me. I wanted to make something that felt ageless—I think my clothes have always been about attitude rather than a specific age.”
He’s not wrong: The general customizability and gentle sophistication of his designs have made him a particular favorite among a kind of post-Phoebe Philo working woman customer .
Choi’s “ageless” mandate was also about his reconsideration of the idea of the seasonal wardrobe overhaul. “I know it sounds like a cliché, but I wanted to think about designs that could really last in your wardrobe for a long time,” he said. Still, when we spoke, the cogs were already whirring as to where he might go with next season’s collection—and don’t be surprised if there’s a reference or two to Choi’s recent cultural diet in there somewhere.
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