.Sydney_Sweeney on becoming ToryBurch's new brand ambassador, conquering the red carpet, and playing EuphoriaHBO's Cassie
Still, the fact that Sweeney is at the center of two of the most talked-about television series in recent memory wasn’t what captured the designer’s attention. A performer, producer, martial artist, auto enthusiast, and more, the multi-faceted Sweeney had moxie. “Sydney is one of the most talented and relevant young actors working today, but I am equally inspired by her curiosity and confidence,” Burch shared pre-announcement.
Selected to front the brand’s holiday ads in 2021, Sweeney immediately clicked with the designer and her team. “[Shooting the campaign] just felt very natural and fluid,” says Sweeney. “I was already a big fan of her clothing, and I think that showed, but when I met Tory, we completely hit it off.”
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