Una Mullally: European tourist visits to outrageously expensive Dublin are declining because our capital has an ambience issue
The Ireland that Joe Biden has been celebrating and connecting with – the ancestral, romantic version of Ireland – is a powerful marketing tool
But if you were a European couple thinking about a weekend break, how would Dublin tempt you? In 2022, 60 per cent of hotels in Dublin reported reduced bookings from Britain, and 38 per cent reported fewer European bookings. This is serious. Could it be that the Ireland American tourists want to see is doing all right, but the European capital others want to check out for a weekend is struggling to figure out what it actually has to offer? It’s an outrageously expensive place to spend time in.
A more holistic approach to urban planning is needed, one that preserves the character of a place and could begin to repair that connective tissue
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