Aries collection out today captures the tender years of juvenescence ❤️
Hastily shot after the two lookbooks, Prantera admits the film was “kind of forgotten about.” The cast of models gently and clumsily sing along to, a dreamy unreleased song by Los Angeles-based band VNP. None of the cast are talented vocalists , but Prantera found this to be serendipitous. “Just the rawness of it. It’s heartbreaking. I thought, ‘Is it because they look like my kids?’ It makes me so nostalgic. For me, it [best] tells the story of the collection and the people who are in it.
“As your career evolves you become nostalgic for the rawness of what you experienced before. I think fashion has recently become very high-tech and very polished, and I wanted to go back to a slight simplicity of imagery, and a simplicity of communication.” An admittedly nostalgic mother of two who employs a young team, Prantera’s attachment to the young skater subculture feels intrinsic to her being. “There's beauty to any kind of youth, and that's lovely to celebrate.
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