The holistic concept, due to open in mid-July, includes products, services, a gym and a restaurant.
“The [post-COVID-19] department store strikes back, with everything — innovation, expectation, exclusivity — under the same roof, which is its historic strength,” he continued.“In looking at the market’s evolution — notably in the United States, which is still very much in advance in terms of well-being, and also Japan — we said to ourselves ‘theFurther, consumers today are expecting differentiation and innovation from physical stores.
“We balanced the two,” he teased, without naming names of the specific brands chosen. “We will have all of the products that correspond to well-being — dietary supplements, creams, hair products. It will really be the temple of wellbeing.” “For this space there are codes totally different from those of the department store, from what one is used to seeing on the other floors,” the executive said of the well-being department.
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