EXCLUSIVE: Why Saint Laurent Is Heading to the Champs-Élysées

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EXCLUSIVE: Why Saint Laurent Is Heading to the Champs-Élysées
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A four-story boutique is slated to open in summer 2023.

Before the pandemic, the Champs-Élysées drew 100,000 people a day, with 71 percent of traffic coming from tourists, according to a study commissioned by the Comité des Champs-Élysées, which is working to rejuvenate the street, which is billed as the most beautiful avenue in the world, but has a poor image locally.

And after a tough few years, which included demonstrations by anti-government gilets jaunes protesters and several rounds of pandemic-related closures, there are signs that business is picking up. Asked if she was concerned about the dearth of visitors to Paris, once flush with tourists from China, Russia, the U.S and elsewhere, Bellettini was sanguine.“At Saint Laurent, we have always been very focused on the local clientele in every market, because if you conquer people in their own country, they seek of you even when traveling,” she said. “This strategy has always helped us succeed, and it has been even more valuable during this particular time.

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