The planned arrival of Gail’s in Walthamstow has stoked a gentrification row, although not a typical one
The site of the planned new Gail's outlet on Orford Road in the London suburb of Walthamstow. Photograph: Mark PaulLocal residents in Walthamstow in the northeast of London have started a petition against a planned new store by Gail’s, a chain famous for its expensive sourdough and cinnamon rolls. Its opponents say the new store would threaten local businesses and hurt the area’s “character and charm”.
Instead, many of the well-to-do critics of the planned new Gail’s outlet cite the brand’s Israeli roots in the context of, as well as the pro-Brexit and anti-woke views of its outspoken chairman, serial investor Luke Johnson, who used to be the chairman of Pizza Express. Gail’s is financially backed by UK institutions and is no longer owned by its Israeli co-founder, Gail Mejia. The company has said it is not linked to any country other than Britain and has no connection with what is going on in Israel or Gaza.
Orford Road, Walthamstow. 'We don’t need a Gail’s here,' said a local opponent of the upmarket bakery chain. Photograph: Mark Paul “It’s about protecting the unique identity of our community. It’s about choosing inclusive growth, preserving diversity and creating equitable and sustainable local economies,” he said.
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