Sky's HungarianGP coverage will feature a dedicated broadcast for children with bespoke graphics in a bid to attract a younger audience to F1. ⬇️
The series will create a dedicated International Feed featuring bespoke graphics and sound effects for the broadcast.
“We want to ensure that our fans of all ages can enjoy and fall in love with Formula 1, so working with our long-standing partners at Sky on this project to target younger audiences is really exciting," said Ian Holmes, F1 director of media rights and content creation. The trio of young talent will sample a variety of aspects of working as part of the broadcast team - interviewing drivers, co-hosting and commentating live during the race.said:"We are really excited about giving the next generation of F1 fans a platform to show their passion and excitement for the sport as F1 continues to grow in popularity amongst younger audiences. We may just find our next Crofty or Naomi Schiff.
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