Transparency campaigners concerned by anonymous nature of Facebook page
The Irish Tax Agency page on Facebook links to a third party website of the same name, which contains information about tax reducing structures available under Irish law. The website also links to descriptions of the structures on Wikipedia.
The website, whose ownership is not disclosed on domain name registries, encourages users to ring a number “to speak to an Irish Government Press Officer”. The number provided is for the press office of the . According to a note on the website, which describes itself as ‘non-governmental’, it “was created for educational purposes to help inform European citizens on new tax structures in Ireland”.According to Facebook, the page is displaying ads to users in Austria, Belgium, the Czech Republic, Denmark, France, Germany, Italy, Spain, Sweden and the United Kingdom.Liz Carolan
, who founded the Transparent Referendum Initiative at the time of the vote on the eighth amendment, said that pushing to change public opinion on issues like taxation is a legitimate political activity, but “it should take place in the open and be subject to scrutiny”. “A person being shown a paid advertisement intending to change their mind should know who has paid for them to see it. At a societal level, we need to evaluate campaigns like this, and to do that we need to know the location, identity and funding source of the people behind such a campaign.”
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