With its latest partnership, DIESEL tag line “for successful living” is getting a tongue-in-cheek makeover.
“We at Lelo are pioneers and we are always happy to collaborate with like-minded brands, that is brands that inspire and empower people to express their style. For this reason, the collaboration with Diesel came naturally as we found a partner that matches our philosophy,” said Luka Matutinović, chief marketing officer of the Swedish brand.
“Our partnership with Diesel is crucial as it showcases a union between fashion and sex-tech and highlights how sexualThe collection debuting Wednesday will be available on Lelo’s website, as well as in select Diesel flagship stores and online at the fashion brand’s e-commerce. The devices retail at $120 and $150, respectively.