Finn McRedmond: After all this time and incontrovertible success Taylor Swift still generates sneering cynicism. There is no faster way to provoke ire in a certain type of man than to claim she is her generation’s answer to Bob Dylan, for example
Now everywhere you look it is Swift, Swift, Swift. But how does someone like this come to exist? It is rare – outside of organised religion – to inspire cultish devotion on such a mass scale. Her expansive 18-year-long career has outpaced the shorter-lived commercial prime of even the Rolling Stones and U2. Chris Molanphy in Slate magazine describes the debut of her album Midnights as “It may be her preternatural songwriting talent. But many are quicker to attribute her cosmic success elsewhere.
These factors are certainly not irrelevant. But really none of those things create a behemoth like Swift alone. The songs still form the core of her unusual cultural endurance. Thanks to the depth and diversity of her enormous catalogue there really is something for everyone: strange attempts at trap music on her album Reputation, plucky guitars and wistful melancholy on Folklore, U2-inspired drums and guitars on State of Grace, yee-haw country on Fearless.
There is plenty of anxiety among critics about how culture is becoming more disparate. Social media has opened up the world, offering thousands of avenues for cultural exploration. We no longer flock to the same music, TV, film and theatre in ways we once used to. Thanks to streaming and artistic over-production the options for consumption available to us are overwhelming and endless.
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