Eva Longoria’s feature directorial debut FlaminHotMovie is not exactly a true story, but gets Chicano culture right
, the co-writer of the film, thoroughly revised a draft of a script written by Lewis Colick into Longoria’s vision, massaging in the Chicano culture of Southern California in the ‘70s, ‘80s, and ‘90s.Montañez never graduated high school—he was not fluent in the corporate jargon of the Frito-Lay executive suite.
”are out here tellin’ me these little punks like Nabisco and Eagle Snacks are getting moreestúpidoswas all, ‘Nah, big homie,’” Montañez says, as another executive. “We still got the good stuff. Cheetos, Fritos, Doritos. People still dishin’ outtranslator? All right, I got you.”PepsiCo CEO Roger Enrico examines a Flamin' Hot Cheeto sample mock-up that Richard sent him.Montañez would have been fluent in the language of gangs and hustling, Chávez tells TIME.
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